Marketing Product Owner

Role Overview

The Marketing Product Owner will be responsible for driving product marketing strategy from market insight to go-to-market execution. This role plays a critical part in shaping product positioning, enabling sales teams, and ensuring successful product launches through close collaboration with internal and external stakeholders.

Key Responsibilities

• Conduct in-depth market research to identify industry trends, customer needs, and competitive dynamics.
• Define and refine product positioning, messaging, and value propositions across different customer segments.
• Own and continuously evolve the product marketing roadmap, ensuring alignment with business objectives and launch timelines.
• Lead go-to-market strategies and product launch activities in coordination with sales, product, brand, and partner teams.
• Collaborate with brand and partner teams to plan and execute joint marketing campaigns, events, and market activations.
• Develop, maintain, and optimize sales enablement tools and materials to support commercial teams.
• Work closely with finance teams to build business cases and support pricing strategies and models.
• Track, analyze, and report on key performance indicators (KPIs) and dashboards, translating insights into actionable recommendations.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field (MBA is a plus).
• Minimum of 5 years of experience in product marketing, product ownership, or a related role.
• Strong understanding of B2B marketing, preferably within a technology-driven or industrial environment.
• Proven experience working cross-functionally with sales, product development, and creative teams.
• Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
• Analytical mindset with a data-driven approach to decision-making.
• Excellent verbal and written communication skills in both English and Arabic.